Vistra Energy

Beyond the Manual:
Transforming Employee Training Through Storytelling

Creative Concept, Design Direction, Motion Design, Video Editing

Vistra Energy, a prominent American electric power company, sought to reimagine its Code of Conduct training to create an engaging and memorable experience. Previous methods had been tedious and ineffective, leading to poor engagement and retention.

My role in this project was to lead the creative direction and design of the training modules, ensuring that the visual storytelling effectively communicated the complex material in a way that was both engaging and educational.

The dense nature of the material posed difficulties in ensuring comprehension among employees. Developing effective standards for your employees to adhere to is challenging if they are either too vague or overly legalistic. Overcoming this challenge required thinking outside the box and devising a creative concept that would captivate employees while effectively conveying the necessary information.

 
our core principals
 
workplace conduct
 
Regarding company information
 
Respect within the workplace

The Code of Conduct was broken into eight relatable video vignettes featuring unique employee archetypes ranging from a variety of target topics. Each vignette seamlessly wove compliance guidelines into compelling narratives, making the training both accessible and entertaining.

 
conflicts of interest
 
antitrust
 
laws and regulations
 
additional policies

The people do love a good story.

The result was a resounding success. Employees found themselves immersed in cinematic stories that made the ethical guidelines relatable and memorable. Engagement and retention significantly improved, as the new approach captured employees' attention and created a lasting impact.

Vistra Energy not only succeeded in conveying the importance of their Code of Conduct but also fostered a sense of connection and understanding among employees, solidifying the company's commitment to ethical practices.

View the Vistra Code of Conduct series in its entirety over on my Vimeo.