TIGI Copyright | Unilever
Unveiling the Power of Change in an Inspirational Social Campaign
Video Editing, Post-production
TIGI’s social media campaign, “You Can Always Start Over,” harnesses the power of personal transformation to resonate with audiences across the globe. Focusing on individuals who have undergone significant personal changes, this campaign emphasizes that transformation is both internal and external.
As the sole editor for this campaign, my responsibilities spanned from ingesting and organizing daily footage to collaborating closely with the on-location director to shape the narrative. This role required a keen eye for detail and a robust understanding of storytelling, ensuring that each piece of the campaign effectively communicated the transformative journeys of the participants.
:30 Sec pre-campaign teaser
Social Campaign Series
The campaign's core idea was that transformation encompasses not just physical changes but also how you feel and live, with each story highlighting the broader impact on individuals’ lives and communities.
The "You Can Always Start Over" campaign received enthusiastic reception, achieving high engagement rates and positive feedback, increased brand awareness, solidified TIGI's reputation for supporting personal change, and highlighted storytelling's impact in marketing.
View the You Can Always Start Over series in its entirety over on my Vimeo.