Gathr Outdoors, headquartered in Nashville, Tennessee, is a diversified global leader in the design and manufacture of outdoor products and sporting goods. Operating through three core segments—Outdoor, Camp, and Recreation. Their digital platform was in urgent need of an overhaul to enhance brand cohesion and user interaction and engagement.

My role in this project was to lead the UX/UI transformation, overseeing the strategic redesign of the digital platform and developing the design systems that ensured a consistent and cohesive user experience across all digital touchpoints.